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1

Drivers of Creativity Within Advertising Agencies

O'Connor, Huw, Kilgour, Mark, Koslow, Scott, Sasser, Sheila

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 500 KB

english, 2018

2

The social media transformation process: curating content into strategy

Kilgour, Mark, Sasser, Sheila L., Larke, Roy

Journal:

Corporate Communications An International Journal

Year:

2015

Language:

english

File:

PDF, 343 KB

english, 2015

3

What is Creative to Whom and Why?

Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 158 KB

english, 2003

4

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

O'Connor, Huw, Koslow, Scott, Kilgour, Mark, Sasser, Sheila L.

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 343 KB

english, 2016

5

Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 603 KB

english, 2006

6

Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Sasser, Sheila L., Koslow, Scott

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 115 KB

english, 2008

7

Matching Creative Agencies With Results-Driven Marketers

Sasser, Sheila Lucy, Koslow, Scott, Kilgour, Mark

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 253 KB

english, 2013

8

Do Marketers Get the Advertising They Need or the Advertising They Deserve?: Agency Views of How Clients Influence Creativity

Scott Koslow, Sheila L. Sasser and Edward A. Riordan

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 2.57 MB

english, 2006

9

Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: unleashing creativity

Sasser, Sheila L.

Journal:

Journal of Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 65 KB

english, 2008

10

Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns

Sasser, Sheila L., Koslow, Scott, Riordan, Edward A.

Journal:

Journal of Advertising Research

Year:

2007

Language:

english

File:

PDF, 187 KB

english, 2007

11

Creativity Awards: Great Expectations?

Kilgour, Mark, Sasser, Sheila, Koslow, Scott

Journal:

Creativity Research Journal

Year:

2013

Language:

english

File:

PDF, 262 KB

english, 2013

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